JAT_4070I think it’s high time that we should look at the budget segment hotels in India. They are one of the most unorganized sectors and carry huge potential. These are mostly located in tier I and tier III cities and have tremendous scope for improvement.

The Collaboration

World’s Eighth Largest Hotel Chain and part of Vantage Group, Value Inn Worldwide® & Value Hotel Worldwide® have entered India through master agreement with Miraya Hotel Management Pvt. Ltd.

Offerings:

They are looking at the mid-level segment with around 50-60 rooms primarily at tier II and tier III cities in the medium and lower segment of hotels.

“We feel that there is great demand for hotels for the middle class in second and third-tier markets, and we look forward to bringing our Value brands to those areas of the country. We plan to grow via new construction and re-branding of existing hotels, and are ecstatic that Miraya plans to emulate Vantage’s innovative brand affiliation model that is designed for independent operators and allows them the freedom to operate in the manner they feel is best for their market place,” said Mr. Roger Bloss, Founder, President and CEO of Vantage Hospitality, while making the announcement.

“We, through Value Inns & Hotels India, will raise the bar of lodging in Mid-Market segment in India. The brand offers hotel owners the most affordable alternative to a traditional hotel franchise in the budget through lower midscale segments and we are happy to be bringing this benefit to Hotel owners in India. Our plan is to make Value Inns & Hotels India a 100 hotel chain within the next 5-7 years” said Mr. Sudhir Sinha, Managing Director & CEO,  Value Inns & Hotels India

What should we expect?

Given the proven track record of Value Inn chains (they are world 8th largest hotel chain) and the expertise of local market with the help of Myrah Hospitality we except the overall experience for customer should increase. They have the expertise which will help them manage and maintain consistency across their hotels. With ambition of having 100 hotels in next 10 years they will be able to provide world class facility and services to their guest.

Their first hotel is coming up in Haldwani, a small industrial town in Uttarakhand in next two months

 

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